CULINARY CULTURAL HERITAGE ELEMENT
Title or Name of DishPinais
Pictures of the DishPictures of the Dish
Other Names (if applicable)
AddressAlupay Barangay Hall, Sampaloc, Quezon
Coordinates5MFG+P8Q, Mauban Road Sampaloc, Quezon
Upload Key MapUpload Key Map
How to access the culinary element
  • From UST Hospital Main Building to Alupay Barangay Hall: From UST Hospital Main Building: Head northeast on Dr Gregorio Singian Dr/Gregorio Singian Dr toward Joaquin Quintos Dr/Quintos Dr. Turn left onto Dapitan St. and turn right onto Gelinos St. Afterward, turn right onto Laong Laan Rd/R-8 then turn right onto Governor Forbes/Lacson Ave/C-2. Keep left to continue on A. Lacson-Mabini Flyover/C-2 and continue straight onto Quirino Ave/C-2. Take the ramp to Alabang/Calamba and merge onto Metro Manila Skyway. Make a slight right to head onto the road with signs for Calamba/SLEX. Merge onto Route 1/R-3 and take the Turbina exit toward Makiling. Merge onto Maharlika Hwy/Pan-Philippine Hwy/Route 1/AH26. Turn left onto Bucal Bypass Rd/Milagrosa-Bucal Bypass Rd then turn right onto Manila S Rd and continue onto National Hwy. Turn right onto Provincial Rd, left towards Calauan-Nagcarlan Rd, and left onto Avenida Rizal/Nagcarlan-Rizal Rd, right after Acci Hardware. Then, turn right onto Gat Tayaw, leave on 9th, continue onto Liliw-Majayjay Road, and turn right onto 9th St/F. E. Gozo St/Majayjay-Lucban Rd and turn left toward A. Racelis Ave/Majayjay-Lucban Rd and turn left at the 1st cross street onto Lucban-Sampaloc Rd/Rizal Ave and continue onto ML Quezon Ave/Sampaloc-Mauban Rd and turn right onto Barangay Alupay.
Main Intangible Cultural Heritage Category
  • Social Practices, Rituals, Festivals, Knowledge and Practices related to the universe and nature
CommunitySampalukins
Person/sAntonio D. Desembrana
Season/ OccasionRarely Available (only during special occasions like Birthdays, Fiestas, Picnics, etc.)
Existing Documentation (Education & Related CommunicationsDealo-Valde, M. (2013). The Cuisine of Quezon. Zoom Printing.
Vocabulary
Word Meaning
Mura young coconut
Itak traditional bolo or large knife
Kamamba a wild plant characterized by heart-shaped leaves, possessing a minty-licorice flavor, utilized for flavoring and aromatic purposes.
Anahaw is a type of palm tree native in the Philippines.
Buli a species of palm tree in the Philippines.
Eco boys term for the garbage collectors in Sampaloc, Quezon
Hipong Pasayan term used for fresh water shrimp
CULINARY STAGES
FOOD SOURCEDetermine the raw ingredients used and the exact location of its sources – Farming, Fishing, Poultry, Animal Husbandry
Raw Ingredients and its Sources
Name of raw ingredients Source
Shrimp (Hipong Pasayan) Maapon River
Young Coconut (meat and water) Coconut Farm in Barangay Alupay
Banana Leaf 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
Kamamba Leaf/Kasupanggil Leaf 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
Garlic 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
Brown Sugar 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
Cracked Black Pepper 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
Iodized Salt 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
Monosodium Glutamate (Vetsin) 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
Landscape and Setting
  • 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
  • Maapon River for fresh shrimp
  • Coconut Farm in Barangay Alupay
Person/s involved
  • Farmers
  • Retailers
  • Antonio D. Desembrana, catches the shrimp in the Maapon River
  • Coconut Farm in Barangay Alupay (specifically from Bok and Teodoro Gallena)
  • Felisa and Fourth, owners of Felisa and Fourth Stall in Sampaloc Public Market
Monetary Requirements

Shrimp (Hipong Pasayan) - PhP 300.00 / Kilogram;
Young Coconut (Mura) - PhP 15.00 / Piece;
Garlic - PhP 120.00 / Kilogram;
Brown Sugar - PhP 70.00 / Kilogram;
Cracked Black Pepper - PhP 5.00 / Sachet;
Iodized Salt - PhP 5.00 / Sachet;
Monosodium Glutamate (Vetsin) - PhP 5.00 / Sachet;
Kamamba Leaf - PhP 2.00 / Piece; and
Banana Leaf - PhP 5.00 / Piece

Issues and Constraints

A primary reason Pinais is not an everyday cuisine is the difficulty in procuring the requisite shrimp. Desembrana prefers to procure his shrimp by fishing in the Maapon River; however, during hot weather, he faces significant competition, resulting in minimal catches. In contrast, during rainy conditions, shrimp scarcity in the river compels him to purchase shrimp at the public market, which can be costly.

Another negative factor affecting the people of Sampaloc is the rising inflation rate. Inflation refers to a general increase in the prices of goods and services over time. As a result, sellers of Pinais need to adjust their prices as the cost of their raw ingredients has increased.

Moreover, Monosodium glutamate (MSG), also known as vetsin, is extensively utilized in Filipino cuisine to augment flavor, although it is associated with several health risks. Certain individuals exhibit symptoms such as headaches, nausea, or chest pain following the ingestion of MSG, a condition referred to as "Chinese Restaurant Syndrome" (Bawaskar et al., 2017). Residents such as Antonio favor the usage of vetsin in their meals, as they believe it increases flavor, hence raising health concerns for individuals in Sampaloc.

FOOD PROCESSING
Selling Points of the Raw Ingredients and Manufactured Ingredients
Name of the Ingredient Name of the Market, Stall, Store, Factory Address Price Range
Shrimp (Hipong Pasayan) Maapon River Sampaloc, Quezon PhP 300.00 / Kilogram
Young Coconut (Mura) Bok and Teodoro Gallena Barangay Alupay PhP 15.00 / Piece
Garlic Fourth and Felisa Dejelo’s stall 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market) PhP 120.00 / Kilogram
Brown Sugar Fourth and Felisa Dejelo’s stall 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market) PhP 70.00 / Kilogram
Cracked Black Pepper Fourth and Felisa Dejelo’s stall 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market) PhP 5.00 / Sachet
Iodized Salt Fourth and Felisa Dejelo’s stall 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market) PhP 5.00 / Sachet
Monosodium Glutamate (Vetsin) Fourth and Felisa Dejelo’s stall 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market) PhP 5.00 / Sachet
Kamamba Leaf Neighbors Barangay Alupay PhP 2.00 / Piece
Banana Leaf Neighbors Barangay Alupay PhP 5.00 / Piece
Photodocumentation
  • Photodocumentation
  • Photodocumentation
Landscape and Setting
  • 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
  • Maapon River for fresh shrimp
  • Coconut Farm in Barangay Alupay
Person/s involved
  • Farmers
  • Retailers
  • Antonio D. Desembrana, catches the shrimp in the Maapon River
  • Coconut Farm in Barangay Alupay (specifically from Bok and Teodoro Gallena)
  • Felisa and Fourth, owners of Felisa and Fourth Stall in Sampaloc Public Market
Monetary Requirements

Shrimp (Hipong Pasayan) - PhP 300.00 / Kilogram;
Young Coconut (Mura) - PhP 15.00 / Piece;
Garlic - PhP 120.00 / Kilogram;
Brown Sugar - PhP 70.00 / Kilogram;
Cracked Black Pepper - PhP 5.00 / Sachet;
Iodized Salt - PhP 5.00 / Sachet;
Monosodium Glutamate (Vetsin) - PhP 5.00 / Sachet;
Kamamba Leaf - PhP 2.00 / Piece; and
Banana Leaf - PhP 5.00 / Piece

Issues and Constraints

A primary reason Pinais is not an everyday cuisine is the difficulty in procuring the requisite shrimp. Desembrana prefers to procure his shrimp by fishing in the Maapon River; however, during hot weather, he faces significant competition, resulting in minimal catches. In contrast, during rainy conditions, shrimp scarcity in the river compels him to purchase shrimp at the public market, which can be costly.

Ingredients and its Measurement
Ingredients Measurement Number of Serving
Shrimp (Hipong Pasayan) 2 cups 10 servings
Cracked black pepper 1 sachet 10 servings
Brown sugar 1 tablespoon 10 servings
Young coconut 5 halves 10 servings
Garlic 2 bulbs 10 servings
Salt 2 teaspoon 10 servings
Monosodium glutamate (Vetsin) 1 sachet 10 servings
Banana leaves 10 to 12 pieces 10 servings
Kamamba leaves 10 to 12 pieces 10 servings
Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
Landscape and Setting
  • 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon (Sampaloc Public Market)
  • Maapon River for fresh shrimp
  • Coconut Farm in Barangay Alupay
Person/s involved
  • Farmers
  • Retailers
  • Antonio D. Desembrana, catches the shrimp in the Maapon River
  • Coconut Farm in Barangay Alupay (specifically from Bok and Teodoro Gallena)
  • Felisa and Fourth, owners of Felisa and Fourth Stall in Sampaloc Public Market
Monetary Requirements

Shrimp (Hipong Pasayan) - PhP 300.00 / Kilogram;
Young Coconut (Mura) - PhP 15.00 / Piece;
Garlic - PhP 120.00 / Kilogram;
Brown Sugar - PhP 70.00 / Kilogram;
Cracked Black Pepper - PhP 5.00 / Sachet;
Iodized Salt - PhP 5.00 / Sachet;
Monosodium Glutamate (Vetsin) - PhP 5.00 / Sachet;
Kamamba Leaf - PhP 2.00 / Piece; and
Banana Leaf - PhP 5.00 / Piece

Issues and Constraints

Not Applicable

Associated Equipments/ Materials/ Machinery
  • Stainless steel pot
  • Wooden chopping board
  • Itak
  • Stainless steel spatula
  • Stainless steel mixing bowl
  • Strawless plastic twine
  • Gas stove or Super Kalan
  • Shellane
Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
Landscape and Setting
  • 28 S. Obnamia St, Corner | Dorneo, San Roque, Sampaloc, Quezon
  • Barangay Alupay, Sampaloc Quezon
Person/s involved
  • Antonio D. Desembrana
Monetary Requirements

The key informant does not recall how much money was spent on the tools and equipment, as it was only passed on to him.

Issues and Constraints

Not Applicable

PROCESS (FOOD PRODUCTION)
List the step by step process of food production
  • Grate the young coconut to get the meat and set aside.
  • On a wooden chopping board, crush and peel the garlic.
  • Set aside the large shrimp (Hipong Pasayan) for toppings. Meanwhile, chop the smaller shrimp (Hipong Pasayan) and the garlic.
  • In a bowl mix the chopped shrimp and garlic with the grated young coconut (mura). Add salt, black pepper, sugar, and vetsin to season. Set aside for 20 minutes for the flavors to develop.
  • Prepare the banana leaf by heating it on direct flame; remove it once shiny and cut it into rectangles.
  • On the top of the banana leaf, place the Kamamba leaf, and using a 1 cup measuring cup, measure out the young coconut mixture and place it on top of the leaf at the center and shape it like a rectangle.
  • After shaping, place the shrimp (Hipong Pasayan) on top and fold in all the sides to form a rectangle.
  • Using plastic twine, tie down all the sides of the Pinais and put them inside a large pot with coconut water.
  • Place a large pot on the stove on medium heat and cook for 1 hour, then place the lid.
Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
Landscape and Setting
  • Alupay Corehousing
  • Barangay Alupay, Sampaloc, Quezon
Person/s involved
  • Antonio D. Desembrana
  • Alicia Desembrana
Monetary Requirements

Shrimp (Hipong Pasayan) - PhP 300.00 / Kilogram;
Young Coconut (Mura) - PhP 15.00 / Piece;
Garlic - PhP 120.00 / Kilogram;
Brown Sugar - PhP 70.00 / Kilogram;
Cracked Black Pepper - PhP 5.00 / Sachet;
Iodized Salt - PhP 5.00 / Sachet;
Monosodium Glutamate (Vetsin) - PhP 5.00 / Sachet;
Kamamba Leaf - PhP 2.00 / Piece; and
Banana Leaf - PhP 5.00 / Piece

Issues and Constraints

Not Applicable

PROCESS OF FOOD STORAGE
List the step by step process of food storage
  • Once the Pinais has cooled down it is then placed in a plastic tupperware or wrapped in aluminum foil and can be either placed in the refrigerator or the freezer for a longer shelf-life.
  • If there are any excess ingredients, they are placed in a plastic tupperware. If it is dry goods, it is placed at room temperature, and for the shrimp, it is placed in the freezer.
PhotodocumentationPhotodocumentation
Landscape and Setting
  • Alupay Corehousing
  • Barangay Alupay, Sampaloc, Quezon
  • Krizzy Tupperware at Sampaloc Public Market
Person/s involved
  • Antonio D. Desembrana
  • Alicia Desembrana
  • Nancy Dayo the owner of Krizzy Plasticware in Sampaloc Public Market
Monetary Requirements

Plastic Tupperware - Php 65.00 / 10 pieces

Issues and Constraints

Not Applicable

PROCESS OF FOOD DISTRIBUTION
List the step by step process of food distribution
  • Home pick-up service
  • Occasional Food Stalls
PhotodocumentationPhotodocumentation
Landscape and Setting
  • Alupay Corehousing
  • Barangay Alupay, Sampaloc, Quezon
Person/s involved
  • Antonio D. Desembrana
  • Alicia Desembrana
Monetary Requirements

Plastic Tupperware - Php 65.00 / 10 pieces

The price of Pinais that Antonio Desembrana sells is priced at Php 50.00 if the customer is going to pick up their order. However, when he goes to the town proper during special occasions he prices the Pinais at Php 60.00 each due to the transportation fee.

Issues and Constraints

A challenge faced by Antonio Desembrana is the demand for rushed orders. Sometimes customers request their Pinais to be prepared quickly, but this is not feasible since Antonio Desembrana personally catches the shrimp, a process that is time-consuming and cannot be hurried. Because the price is only Php 50.00, if purchased from elsewhere the prices would significantly increase. Consequently, rush orders cannot be accepted, and a lead time is required to ensure that the Pinais is prepared to high standards.

PROCESS OF FOOD SERVICE
List the step by step process of food service
  • For Selling: Pre-orders of the product can be through Facebook posts, calls, and text.
  • For Selling: The product can only be picked up as delivery is not available.
  • In Home: Pinais is usually served on a large serving plate at their homes.
Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
  • Photodocumentation
Landscape and Setting
  • Alupay Corehousing
  • Barangay Alupay, Sampaloc Quezon
Person/s involved
  • Antonio D. Desembrana
  • Alicia Desembrana
  • Customers
Monetary Requirements

The price for Pinais that Antonio Desembrana sells is priced at Php 50.00 if the customer is going to pick up their order. However, when he goes to the town proper during special occasions he prices the Pinais at Php 60.00 each due to the transportation fee.

Issues and Constraints

Not Applicable